We at Autoworld are proud to support our local
community and try our best to be as active as possible in local projects. With this in
mind, every year we help collect, donate and deliver vast amounts of presents
for Christmas, to support various local charities. This year we wanted to
spread the message even further and make 2014 the best yet so we wanted to
create something iconic, something a little bit special that fits with the time
of year.
The Concept
We wanted to create something that would
make an impact, something people would remember and maybe even want themselves.
Christmas is about giving, which is what the Toy Appeal is about so the logical
conclusion was a big present on wheels!
Our design team used an outline of one of
our most popular cars, a SEAT Mii i-Tech and created a Christmas gift wrap
effect in Adobe Illustrator that our local signage and vinyl company could
produce and follow to create the effect.
The Video
Video marketing has become a big part of
Autoworld this year and will become an even bigger part next year but so far
our projects had been relatively small, fixed locations with one or two people
talking. But for Christmas we knew we had to move up a gear and venture out a
little further a field.
Our design team developed a story board for
the movie that tried to capture as many local highlights as possible whilst
following a strict route that would get the car back into Chesterfield for the
lights coming back on in the town centre. The route took in Dronfield, the Peak
District, Chatsworth House, Matlock, Matlock Bath, Clay Cross, Bolsover and
Chesterfield town centre.
 |
| The route |
We bought some festive music for the video
and edited the video using Final Cut Pro.
The Result
We spread the message through our social
media pages and YouTube, which led to a fantastic response reaching over 1500
views and helped raise more gifts to donate to these worthy charities and local
causes. So we would like to say a big thank you to the Derbyshire community for
your support and wish you all a very Merry Christmas and a Happy New year.
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